What Datsun stands for – The return of Datsun didn’t start with what cars to launch, but with the people – the Young Risers living in high-growth markets. They are ahead of the curve, waiting for that one chance that will propel their careers and futures.
For the young risers, mobility is both physical and social access to opportunities. They deserve nothing but a brand of their own.
That’s why Datsun is returning and rising as the badge for the risers.
We have three guiding principles:
Dream: Turning risers’ investment into inBestment. To allow risers to love what they need, and especially as first new car investment, we need to screen everything to be modern solution, and not constrained by segment conventions (ways to buy, cars, services, ownership).
Access: Risers need access to opportunities that drives them to their dream. Hence we ensure everything to be friendly, inviting and easy from buying experience to owning. Not just accessible price.
Trust: Lastly assuring risers’ way ahead by reliability, durability and quality, from global expertise and leveraging from our roots.
As Datsun is re-introduced to the world, we have a new badge and a new image.
Our heritage and guiding principles are reflected in the Datsun badge of the Risers. Honouring the spirit of an earlier Datsun, the centre portion retains the essence of the original logo.
Surrounded by a hexagon inspired by shiny and tough bolt, the rest of the badge conveys a message of modern robustness and the confidence to succeed in a new world.